5 Tactics to Help You Identify YOUR Ideal Client

The one piece of advice I give to all my clients from the outset is “don’t try to be all things to all people”. Narrow your focus and know who you’re targeting, that is who the ideal target client for your business is.

Most businesses I work with tell me that their target market is everybody. Big mistake!! (Unless you are a big consumer brand with a huge marketing budget.) For most small to medium business experts, advisors, coaches, and consultants it is extremely ineffective to advertise to everyone because no one will listen. It’s like yelling ‘everyone!’ in a crowd, no one would turn around (unless they want to see what’s going on). If you’d yell ‘Peter!’, the guy called Peter would turn around! It’s exactly the same with your marketing.

In order to save money and to be more effective, you must narrow your focus and select the ideal target client for your...

How to set-up a Client Referral System in 5 Simple Steps

There’s a number of ways out there to promote or grow your business but I have a few favourites I believe every business should employ and one of them is Referral Marketing.

Pretty much any small-to-medium business expert, advisor, coach, or consultant I have spoken to has shared that word of mouth referrals are the number one or the main way they get more clients.

And it’s not surprising as receiving business by referral is the most cost-efficient marketing strategy you can use, its high leverage and you can see the results instantly. But what is surprising to me is when I ask any of my new clients or business owners I meet at an event or the like, what they purposefully do to generate referrals…I literally get a blank stare.

So, why, if word of mouth referrals are the # 1 marketing strategy and way businesses get more clients, doesn’t every business jump on the bandwagon and proactively use this tool...

13 Tips to Master the Art of Networking with Ease

If the thought of walking into a room full of strangers and talking about yourself makes you sweat, you’re not alone. When you look upon networking events and business functions as an “opportunity” to meet new people, do some market research and find potential clients, it will become a pleasure instead of a “chore”. Going in with a game plan will make you feel prepared and ready for the event!

Before The Event

1. Be prepared. Take business cards, a pen and a small notebook.
2. Make sure you eat before you go. If finger foods are being served, it’s better to carry only a drink, instead of trying to juggle a plate of food, a drink and trying to shake someone’s hand!
3. Ask the event host about dress code. By knowing in advance what to wear, you won’t run the risk of standing out like a sore thumb!
4. Dress to impress. You know first impressions last, so if it means taking a change of clothes in your...