Whatever your internal motivation for going into business is, I’d say that, at some level, all professional experts and advisors want to help others. We want to make a difference and assist those who are really motivated for change, motivated to find a solution to their current challenge, desire or frustration, and motivated to reach their aspirational end goal. The truth is that there are hundreds of thousands of people who are deeply motivated and ready for your expertise—right now. You just have to find them.

So instead of trying to sell your services and solutions to just anybody, we want to identify and work with the people who are already looking for what you offer. The people who want your particular expert advice. When you do this the process becomes a whole lot smoother.

Always remember, people don’t actually buy your expertise because they want your expertise. People...

How to set-up a Client Referral System in 5 Simple Steps

There’s a number of ways out there to promote or grow your business but I have a few favourites I believe every business should employ and one of them is Referral Marketing.

Pretty much any small-to-medium business expert, advisor, coach, or consultant I have spoken to has shared that word of mouth referrals are the number one or the main way they get more clients.

And it’s not surprising as receiving business by referral is the most cost-efficient marketing strategy you can use, its high leverage and you can see the results instantly. But what is surprising to me is when I ask any of my new clients or business owners I meet at an event or the like, what they purposefully do to generate referrals…I literally get a blank stare.

So, why, if word of mouth referrals are the # 1 marketing strategy and way businesses get more clients, doesn’t every business jump on the bandwagon and proactively use this tool...