To market your business more effectively…
Why guess when you can go straight to the horse’s mouth!?
Yep, this post is all about getting some clarity and the best way to find out what you do well and what you could improve is simply to ask those who know, like, and trust you enough to have said yes to your offering.
Constantly seeking feedback from your customers/clients is a great way to learn how to market your business more effectively. If you’ve never done this before, make it this week’s priority task, as it’s one of the best ways to discover what YOU DO that actually differentiates you from your competition.
I can’t tell you how many times I’ve worked with a business that had no idea what its competitive advantage was, what they did well, why people bought from them, how they found them until they heard it right from the mouths of happy customers.
So, if you wanna market your business more effectively, get really clear on what sets you apart, and what’s truly important to your customers, ask the following six questions to every customer that comes on-board with you…
Far too often businesses optimise their web sites around industry jargon and technical terms when people really search for “stuff to make my life better.”
BONUS QUESTION: I’m all about the fact that connection is your currency and that your network correlates directly to your net worth, thus I’m a huge fan of collaborating for clients and building strategic partnerships and networks. So, another question I would suggest you get in the habit of asking your customer is – “What other companies do you love to refer?” If you can start building a list of “best of class” companies, based on your customer’s say so, there’s a pretty good chance you’ve got a list of peeps you should be building strategic relationships with.
Next steps from here
Create a form and get in the habit of surveying a handful of customers every month (a great tool for surveys is www.surveymonkey.com ). You’ll be rewarded with awesome insight and you’ll also find that your customers enjoy being asked what they think.
One word of caution, if you’re asking them directly via phone or in-person don’t accept vague answers like “you provide good service.” While that may be true and good to hear, you can’t work with that. Push a bit for depth and ask what good service looks like to them. Maybe even ask if they can tell you about a specific instance in which they felt they got good service from you.
Thank you as always for reading.
Here’s to your success!
P.S. If you’d like to discover your current stage of business + what you need to focus on to get the business growth you’re looking for, then take my free Business Essentials Quiz here.
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