Welcome to The Advisory
The Advisory is an in-depth, personal consulting service for established organisations whose businesses are generating or on track to reach 6-7 figure revenues per year.
With over 20 years’ experience in marketing and business growth strategy across numerous service industries, not to mention an array of academic qualifications in marketing, mindset mastery and business, you can plug me into your organisation to help you plan, develop and execute your next level of growth (even during these uncertain times) with ease.
To read more about my background and experience, click here.
Here Are A Few Things I Can Help You With
Strategic Business Planning
❖ How to best scale your current model (without implosion)
❖ Revenue model creation for your next level of growth
❖ Target audience analysis and segmentation
❖ Customer journey development for a next level experience
Brand Strategy Mapping
❖ A full audit of your current brand strategy, positioning and reach
❖ Developing a brand strategy that resonates with your target market– identifying your brand purpose, values and personality
❖ CVP (customer value proposition) development
❖ Providing creative advice and agency briefings
Marketing Strategy and Campaign Development
❖ Marketing mix recommendations (online and offline)
❖ Improving the effectiveness of your current marketing campaigns
❖ Developing new marketing campaigns and product launch strategies to achieve desired sales targets
❖ Online optimisation to ensure you’re set up and found online
Customer Engagement & Content Strategies
❖ Developing client re-activation and retention programs
❖ Content strategy development
❖ Social media strategy development
❖ Email marketing planning and funnel mapping
Team Training and Project Management
❖ Bespoke in-house training and/or workshops to ensure your team are fully up-to-speed and getting results
❖ Mentoring marketing managers
❖ Agency/supplier management
❖ Overall project management
Whether you want an external sounding board, an objective perspective or specific strategic advice, I can help you create the results you desire.
In addition to hundreds of independent business owners and entrepreneurs, my clients have included:
“Rachael is a fantastic strategist and mentor!! She is direct, personal and highly intelligent. Her solutions are innovative and practical. She has no tolerance for fluff and is highly driven by results and by outcomes. After one day with her I was clear, empowered and equipped to take my activity to another level.”
DJ Health Services
“I’ve worked with many consultants over the years and have never come across anyone like Rachael. She is an incredible powerhouse and in one day we achieved more than most people do in a week! I have so much clarity, my foundations are set, the team is empowered and we are ready to hit the market. Thank you so much Rach.”
“Rachael is exactly what we’ve needed for some time now. Her knowledge and insight of what we needed to do to up our business game and go to the next level was on point. She showed us the important aspects we were missing, where we were leaving untapped revenue on the table and how to fix it. Our growth strategies are now clear and our events are a big step closer to being fully self-funded via sponsorship. We even landed a deal with FOXTEL. This is amazing for us!!"